How does NIL impact college tennis?
How does NIL impact college tennis? After SCOTUS ruled 9-0 against the NCAA, the NCAA implemented an interim policy on July 1st, 2021 that allowed college athletes to profit off of their Name, Image, and Likeness (NIL). Like many, I was surprised at how quickly this all transpired and, at the time, I had a fairly myopic view of what this could potentially mean for athletes (e.g. shilling products on Instagram). This article intends to share some interesting figures about the most followed college tennis players on Instagram and also expand further into why I think this will unlock additional revenue opportunities for players who want to put in the work. The most followed college tennis players on Instagram In an effort to understand which players might be most positioned to take advantage of their existing social media following, I looked at the most followed players on Instagram, with a few caveats: Must be currently enrolled in school (i.e. recently graduated players are exclude...